KULFI BRAND GALLERY
The Kulfi Brand Gallery is an 8-screen, gesture-responsive lobby experience that introduces visitors to the breadth of Kulfi’s creative-tech work the moment they step into the studio. Built as a living, interactive portfolio, the installation showcases case studies across Crocs, LEGO, Spotify, Nothing, and more through cinematic motion design and intuitive hand-tracking. Designed as the first experiment on our new multi-screen R&D system, the Brand Gallery sets the creative tone for every client walkthrough and has grown into an evolving platform for future builds, including Kulfi Krawl and Botanical Dreams.
The Kulfi Brand Gallery is an 8-screen, gesture-responsive lobby experience that introduces visitors to the breadth of Kulfi’s creative-tech work the moment they step into the studio. Built as a living, interactive portfolio, the installation showcases case studies across Crocs, LEGO, Spotify, Nothing, and more through cinematic motion design and intuitive hand-tracking. Designed as the first experiment on our new multi-screen R&D system, the Brand Gallery sets the creative tone for every client walkthrough and has grown into an evolving platform for future builds, including Kulfi Krawl and Botanical Dreams.
Role:
Lead Creative Technologist with Kulfi Collective
Tools Used:
Touchdesigner, Motion Tracking
client: Kulfi Collective
The Ask
Create a bold first impression for our new office – a lobby experience that instantly reflects Kulfi’s creative-tech DNA and breadth of work.The Insight
A static showreel couldn’t capture the scale or experimentation of our 360° creative solutions. With constant client and guest visits, we needed a living, interactive portfolio they could explore – not just watch.
Our Approach & Strategy
We built an 8-screen interactive setup in our lobby as a canvas for creative-tech experiments. The first experiment was the Kulfi Brand Gallery – a gesture-based experience that lets visitors explore our universe with a wave of the hand.
The result is an inviting, high-impact way to experience our 360° creative solutions and tech capabilities the moment you enter the studio.
We built an 8-screen interactive setup in our lobby as a canvas for creative-tech experiments. The first experiment was the Kulfi Brand Gallery – a gesture-based experience that lets visitors explore our universe with a wave of the hand.
The result is an inviting, high-impact way to experience our 360° creative solutions and tech capabilities the moment you enter the studio.
Design & Development
We crafted a flexible visual system that adapts to any of our brands – from Crocs and LEGO to Nothing and Spotify.
The 8-screen layout uses loopable motion design, dynamic typography, and adaptive visuals to make each case study feel cinematic. Gesture-based interactions are powered by a depth-sensing camera and TouchDesigner, creating an intuitive, hands-free way to explore the work.
We crafted a flexible visual system that adapts to any of our brands – from Crocs and LEGO to Nothing and Spotify.
The 8-screen layout uses loopable motion design, dynamic typography, and adaptive visuals to make each case study feel cinematic. Gesture-based interactions are powered by a depth-sensing camera and TouchDesigner, creating an intuitive, hands-free way to explore the work.
Reception & Impact
The Brand Gallery quickly became a studio highlight, with clients, collaborators, and visitors engaging with it the moment they enter.
Impact Highlights
The Brand Gallery quickly became a studio highlight, with clients, collaborators, and visitors engaging with it the moment they enter.
Impact Highlights
- Sets an immediate creative-tech tone
- Central tool for showcasing work at scale
- Supports client pitches and has contributed to winning projects
What Came Next
Our canvas for creative-tech experimentation continues to grow.
After the Brand Gallery, we built new experiences on the same system, including:
With more works in development, the 8-screen setup has become an evolving ecosystem of playful, scalable builds.
Our canvas for creative-tech experimentation continues to grow.
After the Brand Gallery, we built new experiences on the same system, including:
- Kulfi Krawl: our supersized lobby arcade game
- Botanical Dreams: a generative, ambient visual installation
With more works in development, the 8-screen setup has become an evolving ecosystem of playful, scalable builds.
Credits
TBD
TBD